Choose and dithering
1. Some basic concepts:
Color: as the only color like red, blue, yellow
Color: from color only by one or a set of different colors to make up. For example, the combination of red and yellow to create orange color. Or a color called red but orange colored (red-orange), a yellow but have green (lime).
Brightness: only the amount of light reflected or transmitted from a color or combination of colors. White has the greatest brightness, black lowest brightness.
Intensity: only the pure aggressiveness or saturation of a color or a subset. For example, an intense color too (orange) goes with a weak color intensity too (blue violet) created intense feelings. Two color along with weak intensity (especially with similar color area) as light pink light blue go with sensation pale, monotonous.
Contrast: only the degree (strong - weak) make sense when two or more colors together to create interactive. For example bright yellow and purple are two sharply contrasting colors for when putting them together makes me feel both are outstanding. Medium brown or black are the colors and the contrast weak because when put together, they make me feel the colors do not stand out.
Gam: in painting, g refers to the level of color. For example, "red g" collectively the best red from pale to darkest.
Cardboard: Used in the painting with that "kind". There are two ways to use: "apostle" means the equivalent of "red g" collectively the best red from pale to darkest. "Warm tone" collectively all the colors brings a touch of warm (red, yellow, orange, ...). However, using the standard second means more and more commonly used.
2. Choose Color: (As TBKTSG)
Many studies show that branding should start by choosing a color for the logo and the company's products. Coca-Cola, McDonald's, KFC chose red, Pepsi, Samsung, IBM chose blue.
These companies clearly understand the appropriate use of color is the fundamental element to create a positive image where the customer. Furthermore, color plays a huge role in arousing people's memory. For example, purple flowers sim called Purple Hue. Yellow of apricot do Southerners remember Tet. Pale pink of the cherry as Northerners remember countryside.
Colors also arouse many emotions for people, quickly convey the message unlike any means of communication. So, choose a suitable color for the company is very important job at branding.
The color is selected, it was consistent, when appearing in any promotional activities of companies like the logo, website or product packaging. Of course, the selected color should match the industry that the company is and will be trading.
Meaning some color
Blue: Give people a sense of confidence and assurance. Blue makes people think of the sun and sea, creating a sense of peace and transmitting it to the trust.
Red: Often stimulates the pituitary gland, which increases the heartbeat and makes people gasp. Visceral reaction of the body when exposed to red makes people aggressive, energetic, excitable. Choose red prone to give people an impassioned response, though not when the meet also in favor. For example, red is often a sign of danger, insolvent. In general, Europeans may hate red, in contrast, Asians considered lucky red, reflecting the spirit to win.
Green: In general, this color implied health, freshness and calm. Bold colors are also different meanings. Such dark green symbolizes wealth and prestige. Green light show calm.
Yellow: Both East and West are considered yellow symbolizes the sun, reflecting the upbeat, positive and warm. At different shades depending people feel, yellow also expresses the creativity and vitality. Eye people often recognize yellow first, so products with eye-catching yellow easy when shoppers put on the shelves along with other products.
Purple: The color appropriate to select it as a brand for those products which are innovative. Mix of red and green, purple stimulate occult, the sophistication, the respected spiritual element and purple are often associated with royalty. Light purple stimulate nostalgia and sentimentality.
Pink: The signal emitted from pink is the intensity. Dark pink represents vitality, youthfulness, fun and exciting. Pink suitable for products that are not expensive and fashionable for women and girls. Pale pink lovely feeling, as pale as romantic.
Orange: Create a sense of happiness, openness and vitality. Orange red and yellow mix and collective feeling usually associated with childhood. Studies show that attractive pale orange with goods intended for high-end market, appropriate medical services, hotels and beauty institutes for women.
Brown: Expressing rustic, simple, durable and stable. However, brown easily make some people feel less positive for allegedly not clean. Brown ceramic gives people the feeling of value. Brown related to soil fertility should be appropriate for the type of truck and the companies operating in the industry.
Black: Expressing serious, bold, powerful and classic. Black creates drama and sophistication, matching the more expensive products but also make the product look heavy.
White: This color contains a simple, clean and pure. The eyes of people realize that bright white should wear white products easily stand out. White is suitable for products related to age-related child and health.
For simplicity, when you choose the color on the brand of your company, first should be separated into two basic groups: warm colors and cool colors (positive or negative), so that reconciliation with goods and services its service that decision. In general, warm colors such as red, yellow, signaled strongly, while white, green, calm and reserved. So when choosing a cool color, choose light colors to increase strength and reduce the reticence generated by these colors.
3. Coordinate the color harmony:
When you use the color harmony, you should pay attention to whether the color quality and color coated area. Always use a main color for a large area, this color across your webpage and create your style, and a second color called complementary colors (color tonic) for small areas , links, information Notes ... Here's harmonious palette and its hexadecimal code, you can use for reference.